With the aim of sharing and delivering knowledge about Salesforce – the #1 CRM platform in the world, we’re excited to share the “Explore Salesforce with us” series with techies. We are hopeful it will help you, especially the beginners in the IT industry, have a more informed view of this platform.
In part 1, we will figure out the key to three most commonly asked about Salesforce below.
1. What is Salesforce?
Salesforce is a Cloud-based Customer Relationship Management (CRM) Platform. It provides software and services to help your marketing, sales, commerce, service and IT teams work as one from anywhere, making it possible for your customers to have the best experience.
2. How does Salesforce work?
According to Salesforce, “It offers apps that unite every team — marketing, sales, commerce, service, and IT — around a single, shared view of customer data on an integrated platform.
Employees can access the information they need to do their best work. And they can collaborate and align with their colleagues more easily. This ultimately leads to offer more connected, personalized experiences for your customers and in so doing, build stronger relationships.”
3. What can Salesforce be used for?
These are the six common Salesforce Products that enable businesses to run more efficiently by uniting sales, service and marketing teams together in a single system.
- Marketing cloud
This platform helps to tailor unique content for each user based on their specific interests, online behaviors and other details they requir at the right time. It can collect, manage and reconcile data from known and unknown customers.
- Sales cloud
Its tools will support the sales team develop and implement a precise, repeatable sales process. It allows businesses to provide customers with personalized buying experiences in both business-to-business (B2B) and business-to-customer (B2C) contexts.
- Service cloud
“Deliver consistent, personalized customer service across every customer interaction — from the contact center to the field, and from service automation to chatbots powered by AI.” Salesforce can help you manage the touchpoints, resolve cases faster and offer instant support, making sure your business will have an informed view of customers expediently.
- Commerce cloud
With two core products, B2B and B2C commerce, it will enable businesses to optimize the customer journey, thus growing revenue and relationships with an agile and single platform. Commerce cloud will personalize the customer experience, adapt quickly with a scalable and secure platform, and connect commerce to customer journey.
- Experience cloud
Also known as Community cloud, this type of Salesforce cloud allows businesses opportunities to create sites, apps and portals to connect customers and partners into an online community. It helps you deliver personalized digital experiences and increase customer engagement.
- Analytics cloud
With Tableau CRM and Slack, Salesforce Analytics cloud enables businesses to take many silos of data and unify them into a single view so that marketing, service and sales teams to take action on data faster without asking for IT installation.