Digital Product Management

With creative vision combined with working experience, a partner whose expertise is leading efforts to develop innovative products and services for digital products has shared with us in deep knowledge and his practical experience. Normally, digital content management is all about planing out a successful product, launching campaigns, reaching out to consumers or finding out what they look for in digital products. Yet, his speech provided us with a more interesting, useful insights and brought us a different view of the subject.

Do you know the ‘home’ of Microsoft, Amazon, and Boeing?

Last week we welcomed the visit of our partner from Seattle. He came over here to work with our team to discuss our collaboration model and ways of working. As a part of our culture, we always invite guests to share a topic in the area of their expertise.

This time we had an opportunity to understand the difference between project development and product development; also challenges of modernizing legacy systems.

Product Management Process

In summary, the product management process incorporates leadership direction, process analysis, design thinking, user tickets, new technologies, platform changes, and high-level governance decisions to continuously plan and implement product improvements. The following image shows another visual representation of the process flow.

The product management process leverages different disciplines and frameworks to ensure alignment with the strategic goals of the organization, and that maximum value is derived from the IT assets on a continual basis. The process seeks to proactively realize an organization’s strategic goals by identifying new areas for innovation, incorporating best practice techniques (e.g., design thinking and continual user feedback), and considering external factors to continually look for ways to improve products and customer experiences.

In contrast, a typical maintenance and support process tends to primarily focus on bug fixes and user requests placed through support tickets, which is a more reactive than proactive process. Though other sources of application enhancements may come from business or strategic planning initiatives, they tend to be less intentional and integrated with the overall application maintenance process. Aside from process changes, product management also creates cultural changes that promote collaboration, ownership, accountability, succession planning, and career development. Product management teams have clear roles and responsibilities to steward a product’s value to the organization.

We ended the session as usual with foods and this time with local Pizza 🙂

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